Fushya was founded in 2020 in a café in London, during a period when every detail was carefully thought through before coming to life in Istanbul. Fushya stands for protecting privacy in everyday life and advocates for keeping certain information confidential. The brand frequently emphasizes the concept of "Private and Privacy."

Fushya is committed to simply being Fushya. We strive to preserve the fine line between “just a product” and “owning a Fushya product.” For us, Fushya is not just a necessity — it is one of the most powerful ways to express yourself and experience heightened emotions.

Beyond being a brand focused on aesthetics and quality, Fushya takes part in responsibility projects. Its involvement in production and social responsibility initiatives reflects Fushya’s dedication to its stance. The brand pays close attention to maintaining its top-tier position in customer loyalty and delivers a high-fashion experience.

Fushya will continue to uphold and elevate its vision and values throughout its journey.